It's a highly competitive world out there, so what is the best and most cost-effective way to get your product, service or brand noticed by the consumer? For many businesses, it seems asking a celebrity to advertise their products is the way forward.
Studies have proved that celebrities endorsing a brand can really increase consumers’ awareness of their products. It can also make the advert more memorable. Furthermore, celebrity endorsement makes the business seem more upmarket to customers and makes them think that the products shall be of high quality.Celebrity endorsement can also attract people who have aspiration to be famous themselves, as well as the famous person's existing fan base.
In order for product endorsement to be successful, the brand must select a celebrity that is appropriate for their product. For example, David Beckham is very famous, rich and respected, so Calvin Klein were right to ask him to advertise their products.
However, sometimes these products are how celebrities portray them - the owner of the product exaggerates what it can do. For example, Pantene face criticism when it was revealed that Cheryl Cole wore hair extensions when advertising their shampoo.
Ultimately, celebrity endorsement can be very effective when uses correctly. However, it is also allows big businesses to take advantage of some naive individuals.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Sunday, 14 February 2010
Monday, 1 February 2010
Advertising - Ellis Macaulay
In today’s world, advertising is the way businesses communicate with their customers to intrigue them into buying their product.
Many adverts have special techniques to help persuade people to take interest in the product. They may use celebrity endorsement, which is when the business uses a celebrity to advertise their product in order to persuade more people to purchase it. Recently, the Nintendo Wii has been advertised using Ant and Dec. This choice of celebrity shows that the product is suitable for family enjoyment and is fun and exciting. This is because that is the image Ant and Dec have. They also use families and the people are all very enthusiastic about the product in the advert, which manipulate the viewer into thinking that it will be the right product for them and their family. Adverts typically also include a catchy song or just be very unique and colourful.
On of the most notorious examples of advertising recently is the Cadburys advert. It is especially very unique as it is exciting for the viewer and catches their eye, as it is not immediately obvious what it is for.
If the advert also has a peculiar motto or special deals then this could really help a business. Mottos that are catchy are really the best. Special deals and peculiar mottos are mostly used for radio adverts. As the listener cannot see the advert, the motto or song has to be especially unique to intrigue the listener.
Ultimately, many techniques are involved in helping businesses get people interested in their products, particularly those who wouldn't otherwise. So, next time you're watching TV or listening to the radio, try to spot some!
Many adverts have special techniques to help persuade people to take interest in the product. They may use celebrity endorsement, which is when the business uses a celebrity to advertise their product in order to persuade more people to purchase it. Recently, the Nintendo Wii has been advertised using Ant and Dec. This choice of celebrity shows that the product is suitable for family enjoyment and is fun and exciting. This is because that is the image Ant and Dec have. They also use families and the people are all very enthusiastic about the product in the advert, which manipulate the viewer into thinking that it will be the right product for them and their family. Adverts typically also include a catchy song or just be very unique and colourful.
On of the most notorious examples of advertising recently is the Cadburys advert. It is especially very unique as it is exciting for the viewer and catches their eye, as it is not immediately obvious what it is for.
If the advert also has a peculiar motto or special deals then this could really help a business. Mottos that are catchy are really the best. Special deals and peculiar mottos are mostly used for radio adverts. As the listener cannot see the advert, the motto or song has to be especially unique to intrigue the listener.
Ultimately, many techniques are involved in helping businesses get people interested in their products, particularly those who wouldn't otherwise. So, next time you're watching TV or listening to the radio, try to spot some!
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